Your Competitor Didn't Get Lucky. They Got Optimized.
When Google, ChatGPT, Gemini, or Perplexity cites a competitor instead of you, it's not random. Their site had better structure, clearer content, stronger signals. Duelly runs the same comparison so you can see exactly what they did right — and do it better.
No subscription. No demo call. Just data. Starting at $79.99 for 180 credits.
Powered by industry-leading data sources
500+ sites audited. Real data from Google PageSpeed, Gemini AI, and Moz Link Explorer.
Three Scores That Tell You Everything
Duelly audits your site across the three dimensions that determine your visibility in 2026.
SEO
Can search engines find you? Technical health, content quality, metadata, site speed, and internal linking.
AEO
Will AI engines cite you? Q&A coverage, structured data, entity density, and definition clarity.
GEO
Are you showing up in AI results? Expertise signals, factual density, tone, and citation likelihood.
Four Ways to Outrank Your Competition
Audit your pages, scan your entire site, spy on competitors, and dominate your keyword landscape.
Pro Analysis
Deep-dive a single page with AI. Get your SEO, AEO, and GEO scores plus up to 15 prioritized fix instructions written for your specific platform. 10 credits.
Run Pro AnalysisDeep Scan
Crawl up to 50 pages and find sitewide issues — duplicate titles, missing schemas, slow pages, and content gaps your competitors don't have. 30 credits.
Run Deep ScanCompetitor Duel
Pick any competitor and run a head-to-head comparison. See their scores, backlinks, and gaps — then get AI-generated strategies to overtake them. 10 credits.
Start a DuelKeyword Arena
Search any keyword and see how every top-ranking site scores. Compare Google Rank vs AI Rank and find exactly where you need to improve to climb. 10 credits per run.
Enter the Arena$79.99. One time. No subscription.
180 credits. Enough to audit your homepage, top pages, and biggest competitor. Credits never expire.
How It Works
Paste Any URL
No code changes, no installation. Works on any site, any platform.
Dual AI Analysis
Two parallel Gemini AI calls averaged for accuracy. Same model that powers AI search.
Three Scores + Roadmap
SEO, AEO, and GEO scores with every issue ranked by impact on your visibility.
Platform-Specific Fixes
WordPress? Shopify? Wix? Every fix is written for your exact platform. Copy, paste, done.
What You Get
Every feature unlocked from the start. No hidden tiers.
Know Why AI Ignores You
Gemini AI reads your content the same way ChatGPT and Perplexity do. See exactly what they see.
Prove Speed to Google
Real Core Web Vitals from Google PageSpeed Insights. The same data Google uses to rank you.
Fixes You Can Actually Do
Step-by-step for YOUR platform. WordPress plugin paths, Shopify theme edits, Wix settings. Not generic advice.
Hand Off a PDF
Send your developer a professional report with every issue and fix. No back-and-forth explaining.
See Who Links to Rivals
Moz backlink data shows who's vouching for your competitors. Find the gaps in your authority.
Fix What Matters First
Every issue ranked by ROI. Stop guessing which fix moves the needle most.
Get Cited by AI
Auto-generated schema markup for your site type. The structured data AI engines need to reference you.
Expose Competitor Gaps
Head-to-head comparisons reveal exactly where they beat you and what to do about it.
Frequently Asked Questions
What is AEO (Answer Engine Optimization)?
AEO is the practice of optimizing your content so that AI-powered answer engines like ChatGPT, Perplexity, and Google AI Overviews cite your website as a source. It focuses on clear definitions, Q&A formatting, structured data, and entity density — the signals AI systems use to determine which sources to reference.
What is GEO (Generative Engine Optimization)?
GEO measures how well your content performs in AI-generated search results. It evaluates expertise signals, factual density, tone objectivity, and citation likelihood. Content that scores high on GEO is more likely to appear in AI summaries and be recommended by large language models.
How does Duelly calculate scores?
Duelly uses a multi-layer approach: a headless browser crawls your page to extract technical data, then Gemini AI analyzes content quality and semantic signals. Two parallel AI calls are averaged for stability. Scores are calculated using site-type-specific weights — an e-commerce site is graded differently than a blog or local business.
How do I get started?
Sign up for an account and choose a credit pack. Credit packs start at $79.99 for 180 credits.
How many credits does each scan cost?
Pro Analysis costs 10 credits per scan. Deep Scan costs 30 credits (5 pages). Competitor Duel costs 10 credits per comparison. Keyword Arena costs 10 credits per run.
What platforms does Duelly detect?
Duelly automatically detects WordPress, Shopify, Wix, Squarespace, Webflow, Next.js, Gatsby, Hugo, and many other platforms. When a platform is detected, all fix instructions are tailored to that specific platform.